Design A Print Ready Promotional Ad Using Photoshop and Illustrator Smashing Magazine. Today, well look at what its like to develop print material in cooperation with a major marketing company for top name brands and retailers using Adobe Photoshop and Illustrator. For anyone in the print industry, well share methods and resources that youll hopefully find helpful. For others, this article will shed light on what its like to work for a design firm. Youll gain in depth insight not only into the methods of professional print designers but also into the marketing implications of their work. You might be interested in the following related posts Though many newcomers to the design industry lean towards Web design, professional print design is still very much a viable alternative. Despite declining print sales of magazines and newspapers, print based marketing such as for in store signage, direct mail campaigns and free standing inserts doesnt seem to be going anywhere soon. If anything, the industry is eager to hire talent from the next generation to bring much needed fresh ideas and innovation to the table. Adobe Indesign Tutorial Magazine Design IdeasShopper Marketing 1. Link. The particular area of print design that well be delving into today goes by several names shopper marketing, co marketing, etc. Whichever buzz term you prefer, what is basically meant is a kind of partnership between brands and retailers to better target customers across all fronts, both in store and outside. What this generally looks like is this a given retailer, such as Wal Mart, will partner with a given brand, such as Coke, to announce a sale, distribute a coupon, reveal a new product launch, etc. The practical and unfortunate implication of this partnership for you as a designer is that you now have two masters to please. Every major brand name has a personality to go with it. A brand is typically made up of very specific messaging targeted to a specific audience, as well as a locked in visual theme containing certain fonts, pre built art, photography and packaged shots. Returning to the example above, Coke has one of the biggest brands on the planet and is very picky about how that brand is represented. Likewise, Wal Mart is one of the biggest retailers on the planet, and no matter what the brand managers at Coke say, the Wal Mart brand must also be presented in a very particular way. As you can see, conflicts between the two are bound to arise in every area of the design. The job of a shopper marketing designer is to balance these often contradictory sets of rules and create something that pleases both parties. Adobe Indesign Tutorial Magazine Design Cover' title='Adobe Indesign Tutorial Magazine Design Cover' />Photoshop, Illustrator and InDesign represent the big three of the Adobe Creative Suitebut never assume that one is interchangeable with another. InDesign Skills is an online tutorials and inspiration resource run by a community of graphic designers, publishers and print experts. Create and publish printed books, brochures, digital magazines, iPad apps and interactive online documents with Adobe InDesign CC. Here are 10 amazing photo manipulation tutorials that offer excellent tips and tricks for pictureperfect faces. Magazine Cover Design in InDesign. King Of Fighter 97 Apk. Adobe Indesign Tutorial Magazine Design Jobs' title='Adobe Indesign Tutorial Magazine Design Jobs' />Adobe Indesign Tutorial Magazine Design LayoutsImagine you are sitting at your desk in the trendy office space of a marketing company in LA. A typical request will specify, among other things, the product to be featured, the retailer, the terms of the sale or offer and the print vendor. Today, you are given the following information Product Oange. Soda brand 1. 2 oz bottles, original flavor. Retailer Buy. Lots. Offer Save 1 on purchase of three with couponSpecs Valassis full page free standing insert FSIFrom this list, we can already glean several steps to get on our way. Lets look at a few of these. Obtain Resources Link. Adobe Indesign Tutorial Magazine Design Awards' title='Adobe Indesign Tutorial Magazine Design Awards' />We will have to gather several resources before designing. In an ideal world, everything you need would be either located on a company server, to which you would be granted access, or already stored on your hard drive from recent jobs. However, this is not an ideal world, and you will rarely get everything so easily. Adobe InDesign CC software supports accessible crossmedia publication, allowing you to export InDesign documents to ePub, HTML, or accessible PDF. In this tutorial, I will be discussing the Book feature in InDesign, everything from the basics of setting up a new Book to unusual ways to use to use this powerful. Here well look at what its like to develop print material in cooperation with a major marketing company for topname brands and retailers using Adobe Photoshop. Fortunately, there are a few places to go for help. Product Shots Link. The Webs best one stop shop for free, high resolution, manufacturer approved product shots is Kwikee from Multi. Ad. The website is the holy grail for print designers who work with notable brands, because it eliminates a ton of red tape in finding the right contact at an organization to obtain package shots. Kwikee, free product images. The sign up process is simple and free, so if you ever work with consumer brands, be sure to check it out. Finding the right product is as easy as using a search engine and selecting a file format to download usually EPS or JPG. One of the best things about Kwikee is that its files not only are high resolution but contain clipping paths as well, saving you plenty of tedious Pen Tool time when youre up against a deadline. The story with logos is the same as that of product shots. Sometimes youll already have them much of the time you wont. While Kwikee has many logos to accompany its stockpile of product shots, the first place I turn to for logos is Brands of the World. Brands of the World free vector logos. Just like Kwikee, Brands of the World is a simple search engine. All downloads are free and nearly always in vector EPS or AI format although you have to jump through some annoying hoops to find the download links. The quality varies greatly because many of the logos are provided by users and therefore are not official artwork. For the most part, the artwork is useable, with little to no clean up needed occasionally youll come across an item that needs so much repair that youd be better off starting from scratch. Ad Specs Link. The requirements above call for a Valassis full page FSI. Valassis is a popular distributor of these types of marketing material. Twin Usb Controller Driver'>Twin Usb Controller Driver. To obtain the specs for this ad, just stop by its website and locate the production templates. Page specs for Valassis, a popular advertising vendor. In this case, were looking for the Super Page template. Clicking on this gives us the specs for the ad. We see from the resulting PDF that the trim size is 7 x 1. The live area is 6. If youre confused, the trim area is basically the ad size i. At this point, we could simply download and use the template, but well build one from scratch instead. Miscellaneous Brand Resources Link. Now that youve collected most of the things you need to get started, the only thing left to do is familiarize yourself with the brand youll be working on and obtain any necessary resources spot colors, art, etc. Many major brands have built a brand bible to aid designers through this process. This is usually a PDF or Power. Point presentation that walks through the dos and donts of working with the brand. If you dont have this document, check out the brands website andor get ahold of some recent ads to get a feel for how it markets itself. For this project, the requirements for the Oange. Soda brand are that the product shot must be the hero of the ad and placed on a black background. The messaging must be related to beverages ingredients and written in the approved Oange. Soda font which is Chunk. Five. Similarly, the retailers requirements are that a store logo must be shown and that Helvetica must be used for all messaging and appear in the official Buy. Lots red 2. 4, 1. As you can see, were already looking at a potential conflict because both parties require their own font the colors could also present complications. Well have to consider this as we design the ad and figure out a way to please both parties. Lay Out The Ad Link. When youre working with very specific rules, creating an ad is almost never as simple as opening Photoshop and getting started. Czw Game on this page. The red tape and resource collection is a necessary part of the job and often overlooked. Now that weve completed these steps, were ready to start the ad building process. Customized Workflow Link. The workflow below has been heavily customized.